I use Drifter Believer's 10" & 13" jointed and straight for all my Hog Hunting trips, I even caught a 6lb Walleye last year slow trolling a 10" Straight #Black Sucker pattern. My favorite is the 13" Jointed Holoform Blue Cisco it tends to snag quite a few fish when trolled but i have had tremendous strikes on this lure from Northern's mostly in the 8-10lb range. I use a 7ft St.Croix Heavy when ripping these puppy's or a 9'6" Medium-Heavy Shimano Talora when trolling.

http://driftertackle.com/products/believer.php

The Exo baits 15" 9oz #Tullibee are great for vertical jigging Lake Trout or even slow trolling.

http://www.storesonlinepro.com/store/586684/product/Exo

All around just really good quality, great products but you have to $$ for it.

Really? Believers are probably one of the top 5 lures of all time.

Muskie and big pike baits are not cheap, but for big fish, you need heavy duty stuff.   Going on a trip to a shop like Thorne Bros in Minnesota is absolutely crazy to see all of the muskie tackle that they have.  http://www.thornebros.com/muskie/baits/baits.html  A place called Rollie and Helen's Muskie Shop http://www.muskyshop.com/modules/web/index.php/id/1 has a serious amount of stuff for pike and muskie guys too. 

Chris K